3 Top Tech Stocks to Buy in March
Meta Platforms
In a world where investors are questioning how AI will impact businesses, Meta Platforms(NASDAQ: META) has already shown that it can incorporate the technology into its core social media business to drive strong revenue growth. Above all else, Meta is an entertainment platform supported by advertising.
It does particularly well with small and medium-sized businesses, and its AI tools are helping these customers improve their ad campaigns, as well as with user targeting and conversions. Its success in this area, in turn, is helping drive up ad prices.
At the same time, Meta has embedded AI into its recommendation algorithm to feed users more of the content they are interested in. This is helping to attract new users and keep current ones on its platform longer, which gives it more opportunities to display ads to them.
Last quarter, the company saw its revenue climb 24%, with an 18% increase in ad impressions and a 6% jump in ad prices. It projected its first-quarter growth would accelerate even more.
Meta is just starting to serve ads on its popular messaging platform WhatsApp, which has over 3 billion monthly users, and it is still in the early innings of developing Threads, its platform for real-time online discussions. As such, it should have a long runway for growth.
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Geoffrey Seiler has positions in Alphabet and Meta Platforms. The Motley Fool has positions in and recommends Alphabet, Meta Platforms, and Nvidia. The Motley Fool has a disclosure policy.
3 Top Tech Stocks to Buy in March was originally published by The Motley Fool
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