Bitcoin News: Morgan Stanley Just Launched the Cheapest Bitcoin ETF on the Market
Morgan Stanley's 16,000 Advisors Are the Real Advantage
Up until now, every spot Bitcoin ETF came from an asset manager like BlackRock, Fidelity, or ARK. Morgan Stanley is a bank with around 16,000 financial advisors who manage money for clients directly. Those advisors have been recommending Bitcoin ETFs to clients since 2024, but the money was going to BlackRock or Fidelity. With MSBT, the management fee stays at Morgan Stanley.
When a Morgan Stanley advisor tells a client to put 2% to 4% of their portfolio into Bitcoin, which is what the firm has been recommending, they are now going to point them toward MSBT first. The client doesn't go shopping for the cheapest Bitcoin ETF on a comparison site—they’ll most likely take their advisor's recommendation and move on. BlackRock doesn't have direct access to clients like that, and that is what makes MSBT a real competitor even with a fraction of IBIT's assets.
The bank also filed for Ethereum and Solana trusts in January 2026, and it plans to launch retail crypto trading on E*Trade in the first half of this year. MSBT looks like the first piece of a much bigger push into crypto from one of the largest banks on Wall Street.
Should You Switch to MSBT or Stick with IBIT?
If you already hold IBIT, there's no rush to switch. BlackRock's fund has over $53 billion in assets and processes $16 to $18 billion in daily trading volume. You get better prices when you buy and sell with IBIT, and MSBT is months or years away from matching that. So for self-directed investors who trade through Schwab, Fidelity, or Robinhood, IBIT is still the better option right now.
However, if you're a Morgan Stanley wealth management client or you're just getting into Bitcoin for the first time, MSBT is the smarter starting point. The fee is lower, it sits inside your existing advisory relationship, and Morgan Stanley clearly isn't treating crypto as a side project.
In fact, the fee war isn't really what matters most here. A bank that once called Bitcoin worthless is now building an entire crypto business around it. That tells you more about where Bitcoin is heading than any fee comparison ever could.
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