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Mon, Jun

Food and Beverage Sector Bets on Summer Tourism Boom

Food and Beverage Sector Bets on Summer Tourism Boom

Hellenic Shipping News

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Greece’s food and beverage sector is placing a big bet on tourism, as a significant portion of the value generated by the tourism industry flows steadily into the food and beverage supply chain, either through the HoReCa channel (hotels, restaurants, and cafes) or through direct consumption of locally made products. It is worth noting that in 2025, tourism contributed 32.4 billion euros to GDP.

Although the recent energy crisis pushed airfare prices higher and reshuffled flight routes, passenger traffic at Greek airports during the first four months of 2026 rose 5.6%, according to data from the Hellenic Civil Aviation Authority. This positive trajectory is expected to hold through the summer season, according to industry sources.

“Demand for the summer season is looking quite resilient,” AEGEAN CEO Dimitris Gerogiannis said recently.

Meanwhile, the president of the Heraklion Hoteliers Association, Nikos Chalkiadakis, described the season in April as a “good, normal one,” with solid booking figures and strong interest from the German, French, and British markets.

Which Companies Are Eyeing Tourism

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