Wedding Tourism in Greece Growing Fast

Wedding tourism is emerging as one of the fastest-growing segments of the Greek travel industry, generating millions of euros in revenue and mobilizing a wide network of suppliers from hotels and event venues to local businesses, according to organizers of the sector’s first dedicated conference.

The 1st Destination Weddings Tourism Forum — Greece 2026 is scheduled for Wednesday, April 29, at the Aigli Zappeion in Athens, under the auspices of the Greek National Tourism Organisation (EOT) and the Greek Tourism Confederation (SETE). The event will bring together industry stakeholders to discuss trends and opportunities shaping the future of destination wedding tourism in Greece.

Thomas Politis, president of the Greek Destination Planners Association (GDPA), said the sector had achieved significant growth, with destination weddings generating multi-million euro revenues and creating a multiplier effect across hospitality, catering, transport, and event planning services. The association currently has nearly 70 members, who promote destinations across the country through organized familiarization trips, helping to raise the profile of areas beyond the established tourist hubs.