This year’s Easter retail season unfolded under sustained pressure on household
This year’s Easter retail season unfolded under sustained pressure on household budgets, with consumer behavior increasingly shaped by rising prices and a cautious approach to spending. Despite tighter conditions, overall turnover for the short but intense holiday period remained broadly stable.
The concentrated Easter market, which typically spans 7–10 days and is boosted by seasonal income flows, including the Easter bonus in some markets, was estimated at around €1.5 billion. However, this stability in value was driven more by price increases than by volume growth.
Prices Support Turnover, Not Demand
While overall spending levels held steady compared with previous years, underlying consumption volumes are estimated to have fallen by 2–5%. In practical terms, consumers spent similar—or slightly higher—amounts of money but purchased fewer goods.
This divergence highlights the continued pressure on purchasing power, as inflation and cost-of-living constraints influenced buying decisions. Nevertheless, traditional Easter travel patterns remained resilient, with many households continuing to travel to visit family or take short holiday breaks.
More Price-Conscious Shoppers
Consumers were notably more focused on price comparisons and promotional offers. Many opted for lower-cost alternatives, including private-label products or switching retailers for everyday purchases. Supermarkets and discount stores strengthened their position in the market,
Content Original Link:
Read Full article form Original Source OIKONOMIKOS TAXYDROMOS
" target="_blank">Read Full article form Original Source OIKONOMIKOS TAXYDROMOS
